Consumers deserve to have the food they are eating classified in an easy-to-understand way.”

We hope companies big and small follow our lead. “Today we draw a line in the sand for the Australian food industry. “The Health Star Rating will provide an honest snapshot of what is contained within each product. “We believe the system also comes at a time where consumers are more conscious about their food choices, and more sceptical of health claims such as ‘99% fat-free’,” Mr Lauman says. “The Health Star Rating is about delivering honesty and transparency to consumers about products, so we wholeheartedly support it.” “We have been honest and transparent about our products for 21 years,” MHFCo. They hope it inspires other companies to follow suit to ensure transparent, easy-to-understand food labelling for Australian consumers. is pressing ahead to demonstrate its strong support of the Health Star Rating system.

With a roll-out period beginning in July this year, and then a two-year voluntary period before the industry is seeking full implementation, MHFCo. In an increasingly time-poor society, the Health Star Rating provides an authoritative source on what’s included within a chosen product, enabling consumers to compare products like-for-like on a nutritional basis and make informed choices. The higher the Health Star Rating, the better the nutritional balance. The Health Star Rating gives an overall indication of a food’s nutritional quality and additional information that provides an overview of the key nutrients within the product – such as salt, fats, sugars and fibre – so consumers have an easy-to-reference guide. The Health Star Rating system was developed by industry, consumer, and public health groups with support from government. The first two products introduced each have a Health Star Rating of 4 out of 5 stars. The new front-of-pack labelled products will be on supermarket shelves from this week. (MHFCo.), an Australian-made and family-owned breakfast food company, has today launched Australia’s first products to display a Health Star Rating on its packaging. A Letter to our Customers on Health Star RatingĪustralian-made, family-owned breakfast food company takes lead in delivering transparency in food labelling to Australian consumers.Healthy, Nutty and Monstrous Banana Sundae Parfait.

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